I realized: my book is launching in TWO MONTHS. Two months! I know how exciting this is. I’m so proud of it. I can’t wait for all of you to read it. And yet, at the same time, nerves sidled right up next to that excitement. I have always promised to give you the low-down on what happens behind-the-scenes, so in this week’s podcast episode I share insights on my experience in the weeks leading up to a big launch.

This week’s guest, long-time blog friend Srini Rao, raises the bar on creativity. Don’t just create art, he says, strive for unmistakable art—output so unique it doesn’t even require a signature, and by nature eliminates all competition. It is yours and yours alone.